Case Studies/Stick this in your memory hole
I don’t believe that licensing the book under CC has negatively impacted on sales of the book. On the contrary, I think that having the entire text online for readers to preview has actually helped to sell more books.— Emily Clark, Publisher, Aduki Independent Press
Overview
Launched by Melbourne-based boutique publishersAduki Independent Presson 1 November 2007,Stick this in your memory holeis the work of first-time author Tristan Clark. Significantly, the book sets a benchmark in being Aduki’s first publication to be released under a Creative Commons licence, and moreover is believed to be thefirst title in Australia发行由出版商以这种方式发行
Stick this in your memory holepresents a biting critique of Australian politics and society, wielding wit and humour to evoke issues and encourage serious debate by audiences not necessarily engaged with Australia’s political arena. Appropriately, the publication’s release coincided with Australia’s 2007 Federal election campaign. Clark’s commentary characterises the growing dissent against government and mainstream thinking, tackling a range of issues including politics, economics, media, consumerism, resources, logging and transportation. The title is a reference to George Orwell’s1984, with the ‘memory hole’ being a disposal shoot through which documents deemed to be in conflict with ‘official truths’ were sent.
As the book’s blurb states:
- ‘Intended to elicit both laughter and indignationStick this in your memory holeis an unprecedented attack on an atrophied political system, corporate lechery and the ideological sycophants that comprise and support it.’
Aduki Independent Press specialises in non-fiction books, essays and magazines with a particular interest in community, environment, migration, politics, social justice, food and travel. As a commercial publishing venture, Aduki receives no outside funding. Wishing to conduct a ‘fair and reputable business,’ Aduki’sphilosophyis expressed as follows:
- 创作高质量的文字作品。
- Seek to represent varied and distinctive authors and material.
- Fostering of Australian talent and support within publishing industry.
- Offer contracts that are fair and balanced between the signing parties.
- Fair payment for author work and general services.
- Conduct business in a sustainable way, avoiding unnecessary use of energy, paper and materials.
- 只有印刷书籍和杂志100%使用再生纸。
- Use the most energy efficient print processes available.
- 努力维持“不制浆”的政策。
- Promote values of fairness, diversity, individuality and free speech.
License Usage
Stick this in your memory holehas been published both in print and digital form (online) under aCreative Commons Attribution–Noncommercial 2.5 Australia licence. Both versions carry appropriate licensing information. The online version has been downloaded over 1000 times since its release in November 2007. As of April 2008 the print version had sold over 500 copies. The publishers report that using the CC-BY-NC licence has been an overwhelmingly positive experience.
- ‘I don’t believe that licensing the book under CC has negatively impacted on sales of the book. On the contrary, I think that having the entire text online for readers to preview has actually helped to sell more books’ – Emily Clark, Publisher, Aduki Independent Press
Aduki reports that it intends to release Tristan’s second book under the same Creative Commons licence in 2009.
Motivations
- ‘We really like the idea of giving people easy access and the right to use the work without seeking our permission as the book has an important message that needs to be shared.’ –Emily Clark, Aduki Independent Press
Aduki’s manager Emily Clark was exposed to the idea of Creative Commons at the2007 Melbourne Writers Festival, where she heard successful science fiction writerCory Doctorowspeak about his positive experience with the licences, together with Creative Commons Australia Project Manager Jessica Coates. (This discussion was later broadcast onThe Law Reporton ABC Radio National(2007年11月20日)。演讲者的热情给Emily留下了深刻的印象，她透露她发现了一个很好的出版选择:在知识共享协议下授权是一个完美的方式来协调Aduki的商业需求和作者对版权的道德和哲学上的反对。卡塔尔vs葡萄牙分析In an email interview with Emma Carroll from Creative Commons Australia, Emily offered the opinion that:
- ‘The content of the book, I feel, is really important and needs to be shared. The author and I did not want to limit access to the book to those who could afford a print copy. We also hoped the work would be shared and reference and wanted the audience to know that they were able to do that without contacting us.’
Aduki’s publication met with considerable excitement from the team at Creative Commons Australia, who expressedtheir supportfor its open distribution as follows:
- ‘Breaking out from the pack and taking the plunge into open content licensing isn't an easy decision for a small publisher to make, and Aduki deserves to be congratulated. But, as they say in their press release, with its strong message in support of free speech “Stick this in your memory hole is the perfect book to begin with.”’
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